Summary
Businesses in the past would focus their values and company goals solely on developing their own economic gain and delivering a good return on investment in order to grow. However, as times have changed, many stakeholders, benefactors, or funding resources expect businesses not only to provide that same return that they used to but also to benefit other people, places, or community functions to be eligible for investment.
While this may seem like a tall order, considering your corporate social responsibility and factoring this into future strategic planning can give your company a better position on the investment ladder and make potential clients and customers use your service over others, purely due to its benefits for the wider community. For this reason, CSR actually goes hand in hand with growing profits, benefiting everyone.
However, for some businesses, exploring CSR and pitching this to potential stakeholders can be challenging. To create a focus on sustainability and community development and also grow your return on investment opportunities requires careful consideration and a sound implementation procedure to future-proof the business and gain buy-in from external funders and internal employees.
- To identify stakeholder expectations and plan to meet them.
- To apply the ISO 26000 definition of social responsibility to your business plan.
- To manage sustainable risks and create effective contingency plans.
- To assess the corporate impact on the local community.
- To plan negotiation and persuasion techniques to increase stakeholder engagement.
- To manage bad CSR practices and make beneficial changes.
- To monitor and measure the positive impact of CSR in your business.
- To create reliable reporting tools to assess your changes and make amendments when required.
- To use SEAT toolbox techniques to develop a forward-thinking plan.
- To plan for successful implementation of CSR in your business.
This course is designed for anyone involved in fundraising for the business, dealing with stakeholders and clients, or developing a sound, forward-thinking and strategic business plan focusing on sustainability. It would be most beneficial for:
- Fundraising Managers
- Planning Managers
- Change & Control Managers
- Project Managers
- Operations Directors
- Operations Managers
- Business Owners
- Business Account Managers
- Financial Officers
- Managing Directors
- Human Resource Professionals
- Public Relations Personnel
- Supply Chain Managers
This course is created using a variety of adult learning methods to aid full understanding. Participants will view presentations to discover the benefits of a sustainable business model which cover corporate social responsibility. They will take part in practical exercises and quizzes to develop action plans to best aid their local community whilst removing areas of risk and increasing profits.
The participants will undertake a negotiation and pitching role-play exercise to demonstrate how their organisation fulfills its CSR and discuss future-proofed planning models to develop their business going forward.
Course Content & Outline
- How important CSR is to communities and businesses.
- Profit, people, planet - the triple bottom line.
- The definition of CSR - ISO 26000.
- Focusing your CSR planning to the most important action points.
- How CSR has shaped businesses so far.
- What does CSR mean to your business?
- How your business could affect communities.
- Identifying your focus points.
- Pitching your business plan with a CSR focus.
- Managing sustainability risks.
- Major challenges in previous studies and how to avoid them.
- Managing supplier and vendor expectations.
- Creating a sustainable business network.
- Combating child labour in overseas transactions.
- Construction abuses and managing fair treatment.
- Sustainable material sourcing - raw materials.
- Local procurement vs. overseas.
- Combating the unemployment deficit.
- Identifying the potential risks of CSR.
- Tools and techniques to develop your CSR practices.
- Good and bad business conduct and how you can effect change.
- Your local resources and infrastructure.
- Your water, energy, and sanitation services.
- Supporting local education and health causes.
- Word of mouth marketing based on CSR.
- Local workforce training and initiation.
- Supporting SMEs.
- What to do if your CSR methods are failing.
- What does success look like?
- KPIs in support of your CSR plan.
- How to find the right results.
- Reporting and monitoring methods and platforms.
- Creating a forward-thinking plan based on results.
- International measurement systems for wider impact.
- Implementing the Global Reporting Initiative (GRI).
- Learning from mistakes and growing business plans.
- Celebrating successes.
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