Summary
Marketing campaigns aren’t as simple as they may first appear. You need to identify your target audience, discover their interests and habits and place innovative and creative advertisements in front of them using a marketing platform that they are most likely to access.
This, coupled with the rapidly changing markets and ever-developing products, means that, as a marketer, you really need to stay on top of the marketing trends and methods to increase your conversion.
Strategic marketing isn’t about just placing an advert out globally, hoping to pull in enough interested customers, it’s about looking to the future and understanding where the market is going. You’ll need to analyse the best marketing platforms, utilise available user data and create marketing plans ahead of time to bring in new customers, attract clients and stakeholders and upsell new products to existing customers to keep them interested.
- To understand your target demographic and their marketing needs.
- To analyse the best platforms, times, and methods of contact to convert your audience.
- To familiarise yourself with your competition and assess their marketing strategy.
- To segment your audience and use different effective communication styles for different persona types.
- To develop a budget for marketing and use creative and innovative marketing methods to achieve a return on investment.
- To plan for the future by looking at marketing trends and developing a strategic framework based on sensible predictions.
- To review your results and amend plans to increase conversion.
- To test marketing strategies using A/B testing plans to secure the right fit for your business.
- To create a portfolio of marketing plans for future use to keep your audience engaged.
This course is ideal for anyone within a business environment who is responsible for engaging a wider audience or achieving a larger return on investment for their marketing activities. It would be most beneficial for:
- Marketing Executives
- Business Owners
- Financial Managers
- Change Managers
- Project Managers
- Social Media Representatives
- Customer Service Managers
- Managing Directors
- Product Managers
- Chief Marketing Officers
This course is created using a combination of presentations and trainer-led group activities to discover and assess the best marketing platforms for various types of business.
You will create an effective marketing strategy using professional frameworks and use group discussions and workshops to develop a marketing plan to appeal to your audience. You will have access to real-life marketing analytics and work to understand your best marketing options to make the greatest impact within a set budget.
Course Content & Outline
- Understanding the current marketing environment.
- Your business’ macros and micro environments.
- Ansoff’s Matrix of marketing objectives.
- Segmentation of your audience.
- Introducing new products.
- Your audiences’ persona and future needs.
- How to build trust with your customers.
- Your customers’ motivators.
- Understanding market share.
- Market research in comparison to corporate objectives.
- Price point analysis to maximise revenue.
- Your current product longevity and bringing new products to market.
- Accessing phone data to understand your customers’ needs and wants.
- Understand user behaviour and predict their next move.
- Identify potential new target audiences based on your product assets.
- The psychology of purchasing.
- Social media strategies.
- Programmatic advertising.
- Paper-based adverts.
- How to access word-of-mouth advertising.
- Emailing and gathering repeat custom - generate and churn.
- Global marketing vs. local marketing methods.
- The 4 Ps - product, place, price, promotion.
- Investments vs. expenses.
- Tracking financials and staying within budget.
- Devising a strategic rollout.
- Determine future demand for your products.
- Will you need to make adjustments to products, marketing strategies or your target audience to maintain success?
- Creating a workable product lifestyle that your customers love.
- Marketing forecasts and cross-channel efficiency.
- Designing your marketing campaign.
- Creating an advertising strategy.
- Developing clear and compelling content.
- Promotion vs. standard advertising techniques.
- A/B Testing strategies.
- Monitoring performance, efficiency, and effectiveness.
- Auditing your process to aid effective decision-making.
- Anticipating dips and troughs.
- Demonstrating wins and losses.
- Generating long-term profitability from a lift and shift framework.
- Sharpen your strategy to improve customer retention and build brand loyalty.
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