Summary
One of the biggest challenges facing organisations is the ability to secure funding for new projects and products. Stakeholders and partners are now more cautious than ever about what they choose to support. In order to gain the most money to support a project, it’s essential that businesses understand how to effectively write a project proposal to make it enticing and scalable.
Creating the perfect proposal is dependent on your project planning skills and your project roadmap. A proposal writer will need to consider every angle including the budget, recruitment for the project, the effect on the customer journey, and address any risk areas, and plan for mitigation.
Attracting the right funders also means conducting research into each stakeholder’s previous projects and their interests and aiming your proposal directly at their specific areas of expertise. To ensure you attract the best people for the job, you’ll need to conduct in-depth research into your chosen project area, gather feedback on your idea and use data to display the requirement for the change.
Writing the proposal in a cohesive, accessible, and understandable way is also essential. Investors may be put off if they struggle to understand your plans. To make sure you get all of your information together and present it in the most beneficial way, this course offers the skills and best practice solutions that you can use in real-world situations.
- To structure your proposal in the most sensible way.
- To understand the different accessibility measures that you need to put in place.
- To acknowledge the risk areas of your proposal and address mitigation and continuity plans.
- To advertise the reasons for the planned change.
- To demonstrate your research and planning methods intelligently.
- To use data to back your ideas.
- To consider the different interests and concerns that each investor may have.
- To negotiate and take on board constructive feedback.
- To understand the benefits of proofreading and rewriting sections.
- To strengthen weaker areas of your argument.
- To identify the cause and effect of your changes and display this to investors.
- To write in a way that sells your idea to potential investors.
This course is designed for anyone that is responsible for project planning or securing investments for new opportunities within a business. It would be most beneficial for:
- Project Planners
- Business Owners
- Marketing Managers
- Operations Managers
- Bid Writers
- Finance Operatives
- Directors
- Change & Control Managers
- Partnership Managers
This course uses a variety of adult learning methods to aid full understanding and comprehension. Participants will take part in interactive seminars to discuss the best methods of presenting a proposal. There will be group and solo exercises to practice writing skills and techniques and practical activities to understand the pros and cons of projects and how to identify and acknowledge them in writing.
Participants will also be given the opportunity to develop their project roadmap, conduct small-scale research, and discuss budget requirements, before writing a brief proposal and presenting back to the group.
Course Content & Outline
- What do you aim to achieve?
- SWOT analysis.
- Who does your project benefit?
- Consider your budget and requirements.
- Your recruitment implications.
- Equipment, tools, and systems.
- Evidencing the need for your project.
- Finding the right audience.
- Surveys and auditing.
- Accurate record-keeping.
- Your reporting and analysis.
- Drawing conclusions from research and data.
- Discovering your customer journey.
- What problems does your project solve?
- Concept development.
- Call analysis, data, and preliminary working plan.
- Auditing and reviewing your changes.
- Who needs to be informed of your planned change?
- Acknowledging your problem areas and selling your mitigation tactics.
- Selling your benefits and tailoring them to a specific target audience.
- Predicting and plotting your outcomes.
- Your project strategy and ‘plan B’ implementation.
- Legal requirements and commitments.
- Which investors might be interested in your project?
- Researching your potential investors and aiming to please.
- Selling new ideas to old stakeholders.
- Negotiation and sales techniques that go under the radar.
- How to structure your proposal.
- Reading and re-reading your content.
- Layout, imagery, and data evidence.
- Presenting the ‘then and now’ picture.
- Stating your budget, technology, and staff requirements.
- Selling your blue sky and acknowledging the BCP.
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